Employer-facing profile

Growth Analytics and Measurement

I work across analytics, paid acquisition, and conversion tracking, with a focus on turning marketing spend into measurable decisions rather than vanity output.

Case Studies Contact

Focus Areas

Measurement architecture

GA4 / GTM / Pixel setup

Lead quality and funnel analysis

Landing page review

Unit economics and attribution

Experimentation and reporting

Selected Work

Tracking & Analytics Foundation

Live implementation of GA4, GTM, and Meta Pixel for a business site with WhatsApp, call, and booking-intent tracking.

Open

Case Studies

Selected examples showing how structured measurement, creative, and offer clarity change campaign outcomes.

Open

Data Science Portfolio

Applied analytics work across classification, clustering, regression, A/B testing, and churn prediction.

Open

How I Work

Audit the measurement layer before touching budget.

Map the funnel from impression to qualified lead.

Separate proven results from modeled assumptions.

Use reporting to decide what to scale, fix, or stop.